trending on the digital platforms. Earlier this week, Deepika launched the
trailer of the film on twitter, which crossed 2 million views in less than 4 days.
Considering the buzz the film has created just after the trailer launch, Race 2 is
definitely one of the most anticipated films of 2013.
It all started with Deepika tweeting the Race 2 logo followed by uploading
the first looks of all the vital characters of the film including Saif Ali Khan,
John Abraham, Anil Kapoor, Jacqueline Fernandez, Amisha Patel and Deepika
herself. Deepika was the first one to unveil the poster and sharing the trailer
link from the action sequel of Race on twitter. With over 2.5 million twitter
followers adding to Deepika’s strong digital presence, her marketing geniuses
have got Race 2 to cross the 2 million mark digitally.
All the assets of Race 2 were launched by Deepika on twitter, and have gone
aggressively viral in the digital front. Race 2 will see Deepika in a complete
different avatar, as she will be performing all her stunts without a body
double. The digital poster that unveiled her look in Race 2 has received rave
reviews across all mediums.
Deepika has changed the norm of action films being male dominant in
Bollywood by being such a vital part of launching the assets of Race 2 digitally.
And with assets being so well received, is it time to expect the other actor’s to
follow suit?
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