Since the promo of Inkaar has been aired, it has created a roar among the viewers aswell as the marketers.
The pair of Arjun and Chitrangada is very well received among all.
They both have a huge fan following and the one adjective which decribes them both is - HOT
The Hot-ness aspect which oozes from both the lead actors is becoming the USP of the promo
So much so that, a premium condom brand has approached Viacom for a marketing to tie up of the film.
They felt this would serve as an ideal markteing strategy since the film is huge on the element of sex in the office premises, not forgetting the two of them are looking stunning together.
The brand is very keen to tie up and is ready to shell out a whopping amount of rs 2 crore for the marketing
Spokesperson of the film confirms the news adds, yes we have been approached for the marketing however we haven't yet taken a decision on same.
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